A LITTLE RAY
OF SUNSHINE
OF SUNSHINE
NOBLE FOODS - 2018
REPOSITIONING THE HAPPY EGG CO.
Way back in 2008 I was part of the team, as a junior designer, that invented and launched the Happy Egg co. for the then Deans Foods. Since then, as designer, design director and account manager, I have overseen several evolutions, large and small, as well as many Limited Editions, promotional campaigns and product innovations.
With the brand approaching it’s 10th birthday, I oversaw the most significant re-invention of the brand. Having successfully achieved our goal of converting a nation to free range through better hen welfare and taste where happy hens lay tasty eggs, the market had caught up, it was time for a new mission - to celebrate the tasty goodness of eggs.
The new brand positioning to celebrate the goodness of eggs was underpinned by their USP to be naturally richer in Vitamin D, which was brought to life by bringing a ‘little ray of sunshine’ to everything we do through the sunshine-egg.
The new ‘sunshine-egg’ created a more flexible use of the core brand, allowing for a more vibrant
and tasty looking line of new egg-centric products.
and tasty looking line of new egg-centric products.
LAUNCHED 2018. SPRINGETTS BRAND DESIGN CONSULTANTS. ROLE: DESIGNER, DESIGN DIRECTOR & ACCOUNT MANAGER
SPRINGETTS TEAM CREDITS: ROB WILDE - DESIGNER
SPRINGETTS TEAM CREDITS: ROB WILDE - DESIGNER
